ABOUT US

THOSE WHO NEED TO KNOW... Here’s the deal. 

DUP Always was, always is and will always continue to be the definition of core wakeboarding. We wear it on our sleeves every day. 

Our product, It’s FUCKING solid. End of story. 

If you read further, you are going to find out what we put into our products.......

HERE IS WHAT WE DONT PUT IN

USELESS TECH

Designed to generate marketing buzz and industry Hype. We dont try to solve problems that dont exist, we just build our shit right. 

FAD TRENDS

We are team driven. We don’t go changing key specs in our product because we are following a trend. If our team want it, it goes in. We know if the team love it, you will too. We will always take the time to develop and make sure something works before we hit the GO button.

SAFE ART

If we like it hopefully you will too. We organically curate our art and artists. For us, we are creatives, we take pride in our art. It’s not for everyone, and that’s the point. 

If you know, you know. Peace 

#TRUEWAKE